We didn't invent the methodology, and we wouldn't try to claim that we did.
Inbound marketing is about taking a large picture view of how all the component pieces of any marketing strategy works.
We address how the system as a whole is working, paying attention to problem areas, and amplifying that which works.
It involves SEO, it involves Social Media Marketing, it requires a great website, but it is so much more.
Your website is the home of your brand's online presence. It is a reflection of what your business is, what it can do, and why people should buy your products or services.
More importantly, it is an asset that you have 100% control of. When you allow your primary online presence to be on someone else's platform (AKA any social media or free hosting service) then you are at their mercy.
An algorithm change in their system could drastically reduce your visibility, or they could update their terms of service and make it difficult for a customer to even contact you.
If you are an established business, we analyse your existing customer base. If you are less established we get a little more creative.
In both scenarios, we will challenge assumptions every step of the way whilst looking for evidence based decisions.
In short, we will make sure that we never operate on guess work.
We pride ourselves on data driven conclusions.
By definition, to optimise something is to make it optimal.
Without a doubt, if your website ends up being penalized or banned, this is the definition of not optimal.
We understand that search engines such as Google and Bing are also businesses. They own their platforms, they set the rules.
As businesses develop in capacity and complexity, they will always refine their methods of detecting individuals and groups that are violating their terms of service.
For this reason, we optimise strictly by the rules.
Contrary to popular opinion, Social Media Marketing does not mean 'Free Marketing'.
The major players that run social media platforms, such as Facebook, Twitter and Linkedin are all businesses.
They make their money from advertising, and this money is what pays the operational costs of their platforms.
Managing Social Media is more than posting some updates and watching leads come in.
Email Marketing is your main opportunity to communicate with people who have either:
We are not fans of cold emailing prospects, and cold emailing in bulk is the definition of spam and therefore illegal.
Healthy email marketing to prospects is about delivering the right message, at the right time to help them make their final decision on which business to deal with.
Healthy email marketing to existing customers is about cross selling, upselling, and ensuring customer satisfaction.