February 14, 2016 4:50 AM / by Joshua Ballard
Search engine optimization (SEO) can make the difference between success and failure, not just for high-tech startups, but for any business that wants to use the internet to sell their product. The simple truth is that without SEO your business will be swallowed up by the crowd of similar products that are no longer constrained by geographical boundaries for advertising.
The evolution of internet sales and advertising has created a world where products made anywhere can be delivered to the customer’s door with less effort than stepping outside of the house. Delivery times have kept pace with advertising and shipping times for products from the other side of the world can be measured in days.
If the cost of the product plus shipping is less expensive than the local offering, there are few reasons not to order from the cheapest manufacturer. Ensuring that your brand is the one advertised on search engines for your local customers – in addition to more remote clients – is where SEO becomes vital for all industries.
Strategizing your SEO
There are two methods for growing your business. The first is developing a market by creating a product that people will want. New products – like the iPhone, Tesla car or Beats headphones – can be variations on currently existing items that are better, different or have a cachet associated with them that makes them desirable, or they can be new technology that didn’t exist prior to your products release.
The second method is taking a share of an existing market from its current product to yours. If you are producing the same product – or one that is very similar – as a different company, the only way to create customers is to capture them from your competition.
Here at Paradox Marketing we do not focus all that much on products, we primarily market professional services. However here is a great SEO Company in Sydney that can assist with moe product related campaigns should you need them.
The strength of Google
When it comes to search engines, Google is the undisputed powerhouse. It is even changing the language with ‘googling’ becoming an accepted verb. A sound SEO strategy will tap the inherent power of Google to enhance your own brand recognition.
An SEO strategy that is designed to work well on Google will also work well on other search engines. The algorithms that are the heart of all search engines are similar enough that a good result on Google will also give you a strong response on Bing, DuckDuckGo, Dogpile or any of the other current search engines.
The best part of it, though, is that harnessing Google to advertise your product or service is free.
Free means free
Using Google to strengthen your product or service is a complex process which will cost money, but using Google doesn’t cost anything. Google doesn’t charge your company anything to have a higher search engine ranking.
That is one of the reasons it is so popular. Although paid advertising is a part of Google, the search results section can be dominated without sending Google any money. In fact, the more time and effort you put into your SEO campaign – which strengthens your company’s infrastructure – the stronger your return will be.
Advertising has shifted from broad-based mass marketing to niche advertising and the shift has brought costs down to where small businesses can compete with multinationals for every advertising dollar. SEO has been one of the major factors in this adverting shift and taking advantage of it can mean the difference between success and failure for modern business.
If your goal is long term visibiity for your merchandise, you will need to factor in SEO at some point in your company’s lifecycle. Better sooner than later.