Paid Search Engine Traffic

There is a good chance that you have had a cold call at some point, with someone explaining to you that you can and should be getting FREE traffic from Google, and that as long as you pay this shady cold caller, they will totally hook you up.

The reality is, Google makes a majority of their money by selling traffic to businesses.

The main role of a successful PPC (pay per click) campaign, is making sure that the traffic which is being bought actually converts and becomes new business.

If your website is new, or you have never had any SEO performed, PPC can be a great place to start gaining some momentum. 

If you are interested in reading more about how we manage Adwords (Google PPC) and Bing accounts, check out articles we have written on the topic here.

Check out the PPC reports we generate for our clients:

Earned Search Engine Traffic

Search engines used algorithms to determine ranking and placement on their results pages.

An algorithm is a proprietary (which means it is not published) mathematic system that assesses hundreds of factors and then dictates the rank a website deserves on the results page.

Search Engine Optimisation is the process of building and promoting a website in such a way that it is more likely to satisfy the factors that a Search Engine Algorithm is looking for.

The industry is in a constant state of flux, and what worked last year may now get you penalised. 

Just remember, a lot of work goes into getting your website to rank, so it is still not ‘free traffic’.

See our SEO related articles here.

If you are interested in the field of SEO, join our free E-Mail course on SEO: 101

Paid Social Media Traffic

Once again, Facebook is a business which makes it’s revenue from sending traffic to businesses that are trying to sell their wares.

Just like search engines, there are certainly ways that you can get traffic from effort and study, but once again, you can also simply buy it.

Social Media traffic typically can be much more targeted on demographics, interests (and an alarmingly large amount of other factors).

The chief role of your marketing agency is to make sure that the traffic is becoming customers, and not getting carried away with vanity metrics such as likes, shares and other less important stats.

Have a look at our PPC report (Note: same as the one mentioned above) to see the type of reporting that comes with a Social PPC campaign also.

Earned Social Media Traffic

There is a fine art to building out an audience of people who follow you on social media, pay attention to your updates, and visit your site to buy from you.

It is about maintaining the fine balance between being a constant source of quality top tier content, meeting the ever changing needs of the various algorithms, maintaining engagement rates, and just occasionally getting some self promotion out there that can actually drive revenue!

Arrange a coffee meeting to discuss building an audience for you.

Online Advertising

There are a few different ways that you can purchasing advertising online.

The most common method is to purchase ads from an established network, this can include social media platforms, but is far from limited to them!

The other option is to purchase links (always no:follow for those playing the SEO game), banner advertising, advetorials, and mentions from established websites that are likely to have the user base you are targetting. 

We operate our online advertising in much the same way that we manage all of our PPC.

Less Common Traffic Generation

If the goal is to get people to your website, do you really care how they found out about it? I didn’t think so.

We have run some very successful direct mail campaigns, with the primary purpose of driving traffic to a particular web page.

Your business card may be enough to cause someone you meet to check out your site.

Bus stops advertising, newspapers, radio… there is more than one way to drive traffic to a site!

We are more than happy to discuss some alternative ways of gaining traffic with you!